The Paradox of Choice: Why More Is Less

I was on IM with Abdul Qabiz yesterday and during our discussion he pointed me to the below video. It’s a Google Techtalk delivered by Prof. Barry Schwartz who is an expert on Social Theory and Social Action. You may be wondering why am I talking about social theory on a blog about RIAs.. well, listening to his talk I was amazed at how relevant his findings were to Software in general and User Interfaces in particular.

 
Prof. Schwartz also has a book on the same topic.